POOLE, England - 13/08/26 UK Sontronics Microphones appoints JS Audio Solutions as New Zealand Distribution Partner
Leading boutique microphone manufacturer Sontronics has announced the appointment of JS Audio Solutions as its new distribution partner in New Zealand. The strategic partnership is designed to strengthen Sontronics’ presence in the region and improve access to the brand’s award-winning microphones for musicians, producers and studios throughout the country.
Founded in the United Kingdom, Sontronics has earned an international reputation for innovative design, exceptional performance and outstanding customer support. The company has selected JS Audio Solutions, highlighting a strong alignment of values, commercial objectives and a shared commitment to supporting the professional audio community.
Led by CEO Juan Soothill, JS Audio Solutions has established itself as a trusted partner for audio professionals across New Zealand, offering expert knowledge, technical support and a deep understanding of the local market. The partnership will enable customers to access the Sontronics’ range of microphone through a dedicated local distributor with a clear vision for growing the brand throughout the region.
Juan Soothill, CEO of JS Audio Solutions, expressed his enthusiasm for the new partnership.
“We are delighted to represent Sontronics in New Zealand. From our first conversations, it was clear that both companies share a passion for innovation, quality and building lasting relationships with customers. Sontronics has developed an outstanding reputation for creating microphones that deliver exceptional results across a wide range of applications, and we look forward to introducing the brand to even more musicians, studios and artists throughout New Zealand.”
Chris Cook, Head of Sales at Sontronics, added:
“We are delighted to welcome onboard the team at JS Audio Solutions. Juan has demonstrated a genuine understanding and interest in our products, our customers and our long-term vision for growth in the region. This partnership is an important step in bringing the sound of Sontronics closer to customers across New Zealand, ensuring they have access not only to our microphone range, but also to the expertise and support from Juan and his team.
As a proud British manufacturer, we have always believed in combining innovation, craftmanship and personal service. JS Audio Solutions shares those values, making them the ideal partner to help grow the Sontronics brand in New Zealand for years to come.”
The partnership marks the beginning of a new chapter for Sontronics in New Zealand, with both companies committed to expanding the opportunities for artists, engineers, broadcasters and producers seeking exceptional microphones backed by local expertise and support.