POOLE, England - 09/09/26 Sontronics has announced the expansion of its successful partnership with Audiowerk, strengthening the brand’s distribution footprint across the DACH region with the addition of Austria alongside Germany and Switzerland.
The move represents a significant commercial step for Sontronics, enabling the company to build on established momentum in German-speaking markets while providing Austrian dealers, studios, broadcasters and music retailers with improved access to its award-winning microphone range. The expansion is further supported by the appointment of a dedicated Austria-based sales representative, ensuring focused local market development and closer support for customers throughout the country.
Uwe Grundei from Audiowerk said:
"We’re thrilled to expand our long-standing partnership with Sontronics and now represent the brand exclusively across the entire DACH region. Over the years, we've built a relationship based on trust, openness, and a shared passion for great audio products. This expanded collaboration gives us an even stronger foundation to support Sontronics’ exciting future, and we look forward to helping drive the next chapter of the brand’s growth together with our dealer partners throughout the region."
“Audiowerk has been a highly valued distribution partner for Sontronics over many years, consistently demonstrating the market knowledge, dealer relationships and technical expertise needed to grow a premium audio brand,”
said Chris Cook, Head of Sales at Sontronics.
“Extending this partnership into Austria provides us with a stronger position to market across the DACH region, unlocking new opportunities with retailers, studios and end users. With local sales support now in place, we are confident this next phase will deliver meaningful growth and even better service for our customers.”
The strengthening of this region also coincides with the appointment of Steffen Hammer - Sales and Product Manager, who recently joined the Audiowerk team to strengthen distributed brands in Northern Germany.